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The author calls it JIF. He intended it as Jif because he has butter fingers and like butter brand JIF.
I’m used to hard G though.
And British people made English, but they don’t say anything right either.
I know he says it’s pronounced “jif”, but I just don’t care. It’s like “gift” without the t
Let’s be honest here, English does not have that level of consistency. “Women” is pronounced with an “i” for christ sake