The issue with this feature is that it’s predatory, and it preys on the user’s desperation. If you swiped left on somebody, that’s because you weren’t interested in what you saw on their profile to begin with. But by showing you that the other person swiped right on you, it plays on that anxiety of FOMO and loneliness. It’s telling the user “Hey, give us a couple bucks and also lower your standards and you can maybe have a conversation with this person”.
This feature isn’t targeting users who are seeking any meaningful connections. It’s targeting users who are desperate for any chance with a potential partner, even if it’s one that they weren’t even actually interested in.
In isolation, sure, being able to access your swipe history and change your mind, would be just fine. On a dating service that actually cared about helping people find each other it would be a no-brainer to provide such a feature in terms of the very basics of the system.
But the way it’s actually used is to get users to pay for FOMO fuelled micro-transactions to go back to match with profiles that may or may not even be real.
Except you have to pay for rewinds. They probably give you one or two freebies, but then you’re screwed if you legitimately made a mistake swiping in the wrong direction.
Seems like a fine feature to me?
These apps are toxic AF to begin with.
The issue with this feature is that it’s predatory, and it preys on the user’s desperation. If you swiped left on somebody, that’s because you weren’t interested in what you saw on their profile to begin with. But by showing you that the other person swiped right on you, it plays on that anxiety of FOMO and loneliness. It’s telling the user “Hey, give us a couple bucks and also lower your standards and you can maybe have a conversation with this person”.
This feature isn’t targeting users who are seeking any meaningful connections. It’s targeting users who are desperate for any chance with a potential partner, even if it’s one that they weren’t even actually interested in.
In isolation, sure, being able to access your swipe history and change your mind, would be just fine. On a dating service that actually cared about helping people find each other it would be a no-brainer to provide such a feature in terms of the very basics of the system.
But the way it’s actually used is to get users to pay for FOMO fuelled micro-transactions to go back to match with profiles that may or may not even be real.
Except you have to pay for rewinds. They probably give you one or two freebies, but then you’re screwed if you legitimately made a mistake swiping in the wrong direction.