I think it’s the “said no land Lord ever” bit. There’s a lot of investment property owners with hundreds of units that can be shady AF. It’s just tough to be the " I can handle this mortgage if I get a basement suite rented out and work really hard" and get lumped in.
It’s perfectly reasonable for PC gamers who use the Steam platform, which provides copy protection, to be annoyed by having to sign onto services they otherwise would never use. There is no purpose to it aside from marketing and data collection.