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Cake day: August 12th, 2023

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  • I’ve certainly heard this said before. Lately I’ve been thinking more about it as ads seem to be infecting more and more aspects of my life and so I’ve started to question it.

    I’ve started to think that the whole “it makes you subconsciously think about the product when you’re in the store” thing might just be made up by marketers. You know, the people whose jobs entirely depend on advertising being a good investment. That does kind of self-prove the point though, because if marketers just made it up and a bunch of people now think it’s true, it follows that people will just absorb “information” if it’s fed to them from the correct place.

    I figured I’d see if I could find some science research on the subject. I managed to read through six studies (at least the abstracts and the methodologies) before my eyes glazed completely over and I needed to stop.

    First I will say that none of them are able to draw links from advertising consumed to purchases made. The methodologies tend to focus on the immediate, how the ad makes a person feel in the moment. Generally this is done by asking people. Surveys and the like. The first one measured facial expressions and emotional responses. The PLOS one (fifth link) just asked marketing managers if their marketing was effective or not (and wow do they ever use a lot of words to say that, they turned their thesaurus up to 11). The second one is actually a bit of a side-bar in that it’s specifically looking at the effectiveness of gamified advertising, but it does investigate brand memory based on different exposures. Again, just brand memory, not actual purchase behaviour.

    And all that makes sense. It would be extremely difficult to build a study that manages to track every motivation for purchasing a given product, especially if some of those motivations aren’t known by the purchaser. So what I’ll say is that while it’s likely that advertising can prod us one way or another, the wisdom that it’s an effective subconscious driver of sales is not evidence based.

    Do with that what you will.



  • AsterixTheGoth@lemmy.mltoMemes@lemmy.mlThe Adversary
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    6 months ago

    The thing I find interesting about this image is that it oversimplifies the argument (like all internet politics), but contains the definition of the root of the problem from the side opposite that which the author is on.

    See we live in a world where our livelihoods are based on us having things to do for income. Maybe someday a fantasy utopia will get built where everybody lives a life of leisure and can spend all their time focusing on what they wish to, but right now that doesn’t exist. So when everything is Made in China that means nothing is made anywhere else which means opportunities for work are reduced everywhere else. This is especially painful for people whose parents were well off because of the industry in the town they lived, only to lose those opportunities because the work went to China.

    Now add to that the differences in approach between geopolitical Western and Eastern governments and you have the current argument.

    Tik-tok is in the crosshairs because it’s convenient. Western Governments, most particularly the US, like to talk up the Free Market. Woo, Free Market, no government interference yeah! So just reaching out and legislating trade or manufacturing flies in the face of their ideology (not to mention that their campaign contributions might dry up if they piss off the oligarchs who are making big bank by manufacturing in foreign lands). Tik-Tok however, is perfectly situated. It’s run by foreigners who don’t fund political campaigns, and it has a practice that is politically palatable to oppose: Collecting data about Americans and storing that data within the reach of an ideologically different government.





  • The arrogance lies in the claim of knowing the unknowable. I can’t know for sure how the universe formed. I can’t know for sure what happens when we die. I can’t know for sure that there is or is not a force guiding the world around me and the events that occur. But if you believe in a god (or any form of faith that has answers to these questions or questions like them) then you are saying “I don’t know, but I know who does”, or to simplify “I don’t know, but I know”.

    On the other hand if you read a study, or a science article, that says it has found evidence of the big bang and you say “I read in an article that a research team has found evidence of the big bang.” well now you’re claiming that you know you read an article. That’s a claim that is easy to accept and contains no contradictions. It doesn’t take much convincing for me to say that I do think that you read an article. No arrogance, just a declaration of an action.

    The nuance here is that there is a difference between reading a study about the big bang, and believing in the big bang. If you’re being completely scientifically honest, you know that there is a possibility it could all be wrong. It might be a slim possibility. But it is impossible for all of us to examine all of the evidence in all of science, so while it looks like belief, it is instead maintaining a perspective that the people who are studying it are doing their best, and so far their best is pointing in a direction. That’s all. No need to burn people at the stake, no need to write anything in stone. Just people looking for clues and reporting that the clues are all indicating a given conclusion. Or maybe the clues they’re finding are pointing all over the place. Or maybe they did the math and the math said that they needed nine spacial dimensions to make an idea work but if they had them, all the clues would point to a given conclusion. And then people living in reality said “how do we test something in nine spacial dimensions?” and all the shrugs eventually resulted in youtube videos that made me say “huh, that’s interesting, it looks like maybe nobody knows how that works”.

    One last stupid question: Have you ever noticed how the faithful hate it, or at least express friction, when you bring up things that would bring their explanatory framework crumbling down? Meanwhile scientists are like “This poses fundamental questions about our theory of blabblegabble. I’m super excited, I might have some really serious questions to answer very soon, and we might need to really do some serious sciencing. Where’s my [insert stereotypical scientific tool here]?”