Intel Speedstepping enters the room

Which is part of Consumerism https://en.wikipedia.org/wiki/Consumerism

Language is more than just what Orwell thought it is.

Language can be harmful to others and recreate structures, which harm others.

I will. I just thought Linux users had a higher moral standard.

Well then let’s just not talk about discrimination. Easy fix

Ok, my mistake, but does this change the fact that the term still characterizes structural racism? Also, due to the nature of anonymity, we cannot know much about the motivations of any particular person on the internet. 4chan and alt right are exactly where you least expect them to be.

The inflationary use of these words leads to generalization in common usage and removes taboos from them. Of course, one could argue that this loses its initial “power”. However, language changes very slowly and the terminology of the past remains. People will see you as people who see themselves above everyone else because of their operating system.

It also empowers Right Wing People and adopts narratives and disseminates ideas from that movement.

Small side info: In Germany, football clubs that would describe themselves as „master race“ would quickly end up on the list of enemies of the constitution, for the simple reason that it also attracts certain alt-rights, as I can see from this post.

The main problem with your argument is that this is not an e.g. racist insult, but a glorification. People are using faggot for themselves to fight the negativity of the word, but by using the word race, you will always recreate racism.

And while we’re on the subject of Nazi words, we can also adopt other terms: how about „Windows concentration camps“? (It’s funny, Isn’t it?)

Because?

“Master Race” will still be referring to this kind of “We are over everything, because our race is over everything” narrative.