Does anyone else go looking on amazon because they used to have loads of stuff, but now there’s just a few things over and over and over and they’re not quite what you wanted. It’s so full of promoted content and you keep thinking that somewhere on one of the pages there might be something new, but no, it’s these same products again and again.
Check out this screenshot from Home Depot’s website.
About 1/8 of the page is the product. Almost NONE of the page is the “specifications” section, which is the most important section.
The majority of the page is “frequently bought together”, “More from this brand”, and “Customers also viewed”.
I have NEVER bought anything from any of these useless lists. But they have slowed down the page sufficiently that I stopped using their website and went elsewhere. Try browsing with just 10 product pages open on this site – you will start having tabs unload or crash due to memory consumption. Some of these product lists have a dozen items in them if you scroll right, so it consumes gigabytes of RAM.
McMaster carr
Honestly that site is genius.
They provide as much information as possible for all their hardware. Specs, drawings, CAD models, similar products, item codes, CAGE codes, everything! All without requiring an account or membership. Why do that when someone could just take that info and use it to find a cheaper source? Especially when they’re more expensive than other sources by 25% or more? Well because engineers will often grab their models and use them in their designs, and when it comes time to order things, knowing the parts ordered will have the exact dimensions and specifications as the ones in your model is often worth the premium. Plus they have so many products that if it’s not on their website, there’s a good chance it doesn’t exist anywhere.
Most other hardware sellers use the worst model imaginable for their sites. The kind where it’s like “Oh, you’d like some tubing? Well give us an email, make an account, and send a message to our sales team to put together a quote for you. And we won’t share the full specs until you do, so there’s no guarantee that we even have what you want.”
McMaster really embraced the philosophy that if you make things as easy as possible for your customers, they’ll choose you even if you’re more expensive.
You may want to double check that. Actually, most of this page could have been left off if that’s all you were looking for.
The “specifications” section is a collapsed section about a quarter of the way down. It starts out collapsed on every page, even if you open it up every time.
Maybe I’m just used to looking up spec sheets but this is pretty standard.
Not a very useful metric once you add in infinite scroll. More important is the fact is the “frequently bought together” section between the product and its details, all of which are collapsed by default (unless you did that)
I didn’t collapse or uncollapse anything on the page before taking the screenshot. On loading, all the spam sections are uncollapsed, and the “specifications” section is collapsed.